Lytics Customer Data Platform (CDP)

A flexible, composable Customer Data Platform (CDP) designed for advanced personalization, comprehensive data management, and in-depth customer insights.

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About Lytics Customer Data Platform (CDP)

Lytics is a modular customer data platform tailored for enterprise marketing and advertising technology. It enables personalized experiences, efficient data management, and deep customer insights, seamlessly integrating with content management systems and offering real-time data processing capabilities.

How to Use

Create a free account, connect your website, and leverage insights and activation features. Lytics seamlessly integrates with CMS platforms like WordPress and Drupal, enabling personalized marketing and data-driven customer engagement within familiar environments.

Features

Advanced decisioning and personalization engine

Real-time customer data processing

Unified customer data infrastructure (CDI)

Reverse ETL data synchronization

Composable architecture for flexibility

Easy integration with CMS platforms

Use Cases

Deliver personalized content to increase engagement

Gain actionable insights for strategic decisions

Build comprehensive, accurate customer profiles

Enhance loyalty with targeted offers

Optimize messaging to boost conversions

Retain customers through timely interactions

Create tailored experiences to foster loyalty

Best For

Channel managersData scientistsContent marketersMarketing engineersDigital marketing teams

Pros

Highly scalable and flexible personalization

Integrates smoothly with existing systems

Prioritizes customer privacy and GDPR compliance

Provides real-time customer insights

Cons

Depends on existing data infrastructure

Pricing details are not publicly listed

May require technical expertise to implement fully

Frequently Asked Questions

Find answers to common questions about Lytics Customer Data Platform (CDP)

What is Lytics?

Lytics is a modular customer data platform that enables personalized marketing, data management, and customer insights for enterprise businesses.

How does Lytics connect with CMS platforms?

Lytics integrates directly with CMS platforms like WordPress and Drupal, allowing marketers to leverage customer data and personalization within their content management systems.

What are the main components of Lytics CDP?

Lytics includes Conductor for customer data infrastructure, Cloud Connect for reverse ETL data sync, and a Decision Engine for personalization.

Is Lytics suitable for large enterprises?

Yes, Lytics is designed for enterprise-level marketing and data management, supporting complex, scalable personalization strategies.

Does Lytics ensure data privacy and security?

Yes, Lytics is privacy-centric and complies with GDPR, ensuring secure handling of customer data.