SwayID

An AI-driven platform designed to ensure FTC compliance in creator marketing campaigns, helping brands manage influencer content and avoid legal penalties.

Visit Site

AI Advertising AI Content Detector AI Marketing AI Legal Assistant

About SwayID

SwayID is an artificial intelligence-powered platform that streamlines FTC compliance for creator-driven marketing campaigns. It helps brands and agencies prevent fines and build consumer trust by providing tools for influencer onboarding, automated training, content review, and evidence gathering. The platform minimizes legal risks by ensuring all influencer content aligns with advertising regulations and legal standards.

How to Use

Brands and agencies onboard their creators onto SwayID, where they complete automated compliance training. The platform’s AI reviews influencer and UGC content for potential violations before publishing. It also automatically archives compliance evidence for audits and legal protection, simplifying regulatory adherence.

Features

Dedicated support from compliance specialists

Automated collection and storage of compliance evidence

Self-guided creator training modules

AI-driven content review for violations

Seamless creator onboarding process

Use Cases

Identify and resolve compliance issues before content goes live

Ensure influencer posts adhere to FTC guidelines to prevent fines

Train and manage creators on advertising regulations

Gather and archive evidence for legal audits

Best For

Advertising professionalsBrand managersMarketing teamsInfluencer agenciesContent creators

Pros

Streamlines compliance workflows, saving time and resources

Centralized platform for managing influencer content and compliance

Reduces risk of costly FTC fines and legal issues

Utilizes AI to accurately detect potential violations

Provides dedicated support for regulatory challenges

Cons

Initial setup requires onboarding of creators

AI detection may need human review for accuracy

Learning curve to fully utilize all platform features

Frequently Asked Questions

Find answers to common questions about SwayID

What is the typical FTC fine for non-compliant user-generated content?

The FTC fine for each non-compliant influencer post can reach up to $43,792.

What core features does SwayID offer?

SwayID provides automated creator onboarding, compliance training, AI-powered content review, and evidence collection to ensure regulatory adherence.

Why is FTC compliance crucial in influencer marketing?

Proper compliance prevents costly fines and legal liabilities, as brands are responsible for ensuring influencers follow advertising regulations.

How does SwayID help in managing influencer campaigns?

It automates onboarding, training, content review, and documentation, making compliance easier and more efficient.

Can SwayID reduce legal risks in influencer marketing?

Yes, by detecting violations early and providing documented evidence, it significantly minimizes legal exposure.