Wayde

Wayde

Advanced influencer discovery platform for brands and marketing agencies.

About Wayde

Wayde is an intelligent influencer discovery engine designed for brands and marketing agencies. It enables users to identify highly specific creators from a database of over 450 million influencers. The platform offers contact details and in-depth performance analytics. Wayde evaluates influencer engagement, audience targeting, life moments, and PR safety to connect brands with the most suitable influencers quickly. Leveraging innovative algorithms, it helps users work smarter and more efficiently in influencer marketing campaigns.

How to Use

Wayde provides three effective ways to find ideal influencers: 1. Upload your campaign brief for AI-driven creator recommendations. 2. Use advanced filters to narrow down creators by audience, style, and campaign goals. 3. Describe the influencer profile you seek, and Wayde will instantly generate the best matches.

Features

Powerful filtering options by niche, aesthetic, management style, sponsorship types, and brand partnerships
Comprehensive performance analytics
PR safety assessment for collaboration suitability
AI-driven influencer discovery engine
Extraction of creators' key life moments
Influencer contact information
Detailed engagement metrics and fake follower detection
AI analysis of campaign briefs for targeted results
Access to a database of over 450 million influencers

Use Cases

Partnering with authentic, high-engagement creators by analyzing engagement rates and fake followers.
Researching niche influencers with specific criteria, such as owning a certain dog breed.
Finding micro-influencers and ensuring they meet campaign guidelines.
Locating women producing educational content on menstruation and hormonal health for targeted audiences.
Managing multi-creator campaigns efficiently with streamlined research.
Simplifying workflow to quickly identify suitable influencers.
Finding US-based outdoor enthusiasts sharing hiking content with specific dog breeds.
Discovering professional hairstylists matching follower counts and engagement benchmarks.

Best For

Marketing AgenciesInfluencer Marketing TeamsBrand ManagersCampaign StrategistsSocial Media MarketersAgency OwnersSenior Marketing ExecutivesInfluencer Campaign Managers

Pros

Intuitive interface simplifies the entire influencer research workflow.
Enhances strategic decision-making in influencer marketing.
Exceptional tool for micro-influencer research and verification.
Addresses key needs for multi-creator campaign management.
Reduces time spent on influencer vetting and outreach.
Backed by a passionate, innovative team.
Provides detailed analytics to identify genuine, high-performing creators.

Cons

No specific drawbacks mentioned in the available information.

Frequently Asked Questions

Find answers to common questions about Wayde

Is there a free trial available for Wayde?
Yes, you can schedule a demo on their website and receive a 2-day free trial to explore the platform independently.
What types of creators can I find with Wayde?
You can research a diverse range of creators, including professional stylists, health educators, and outdoor enthusiasts with specific follower and engagement criteria.
How does Wayde ensure influencer authenticity?
Wayde analyzes engagement rates, detects fake followers, and assesses overall influencer performance to ensure authentic collaborations.
Can I use Wayde to manage multiple influencer campaigns?
Yes, the platform streamlines managing multiple campaigns, making influencer research and selection more efficient.
Does Wayde offer detailed influencer analytics?
Absolutely, it provides comprehensive metrics including engagement rates, audience demographics, and safety assessments for collaborations.